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Koko Black boosts product personalisation capabilities with Ricoh

Koko Black is one of Australia’s leading manufacturers and retailers of chocolate. While a significant proportion of sales occur through its website, the company also operates a network of stores in Melbourne, Sydney, Adelaide, Perth and Canberra.

I am confident that the Ricoh printer will continue to provide invaluable support to us as we continue to grow ...

Nicolas Georges, Chief Executive Officer

Key Benefits

  1. Production of high quality packaging and collateral in house, on demand and at low cost
  2. Packaging and marketing collateral produced in-house and on demand
  3. Seamless integration with online eCommerce

The challenge

To set its offerings apart from others in the market, Koko Black has long offered a range of personalisation options for its chocolate products. Customers have the ability to include a personal message or card, or have a message or logo included in the wrapping.

To handle this personalisation, the company had been using two alternatives. One-off messages were simply printed on an in-office laser printer while larger jobs were sent to an external printing business.

 

While this had worked for some years, it wasn’t providing the level of flexibility the company was seeking. It was limited in terms of minimum print runs and also had to allow additional time for printing before an order could be filled. The company needed to find a way of meeting the increased online order volume that the COVID-19 lockdown had caused.

The solution

Koko Black deployed a Ricoh Pro C5200s colour production printer teamed with a Duplo 616 Pro finisher to handle paper cutting and creasing. The Pro C5200s offers print speeds of up to 65 pages per minute and can handle paper of up to 360 gsm in weight. The device can also be used as a scanner.

The benefits

Intuitive and easy to use

Streamline workflows enables customer orders to be completed more rapidly through integration with the company’s e-commerce platform and graphic design applications

Remote working

Designers can work remotely and send completed jobs directly to the printer for high quality output.

Website integration

Website integration enables customers to enter their required personal message which can be sent directly to the printer before being included with the selected chocolates

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